Search Results for: loyalty

Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …

Ford Motor Co. Detroit-based Ford Motor Co.’s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,

They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

When the rewards are tangible, such as saving money off the final bill, consumer concerns about privacy go right out the window. But the industry needs to do a better job of selling the benefits and convincing customers that sharing both personal and sales data will build a relationship between the marketer and the consumer.

Nearly half of consumers choose e-commerce sites based on word of mouth, but only 7% of companies can accurately identify these viral influencers. …

The family unit has survived, after all. Of the 105.5 million households in the U.S. in 2000, 68.1 percent, or 71.8 million, were families, according