Search Results for: loyalty

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

Just when it seems every apparel marketer is kvetching about slim margins, shoe retailers are blowing out the doors with loyalty programs. The challenge

It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI’s Friends & Family, says

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55

This summer, Dr Pepper/Seven Up, Plano, TX, will team with San Jose, CA-based Internet auction site eBay on a rewards program called Liquid Loot. Customers

Two offers for “The Orchestra Platinum Visa® Card” came in the same day’s mail. They were identical except for the percentage hawked on the envelope.

Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as

Dr Pepper/Seven Up, Inc. has teamed up with online auction firm eBay to develop “Liquid Loot,” a loyalty program. The new program will debut in June 2003.

When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys