Search Results for: loyalty

In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

For the fourth quarter ended Dec. 31, 2003, Livonia, MI-based marketing services firm Valassis reported fourth-quarter revenues were up 2.8% from the

While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed

Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’

One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t

1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations

It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,