Search Results for: loyalty

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer’s transactions and loyalty data will be stored on a single …

Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services. P.I.M.G.’s marketing …

MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …

Technology with applications for point-of-purchase teleservices promotions and transaction payments via cell phones has been developed for grocery and

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

Digitas Inc. and Modem Media Inc. have signed a merger agreement under which Boston-based Digitas will acquire Modem Media, Norwalk, CT, in a stock-for-stock

Time Warner Cable has launched a campaign to thank Staten Island residents for their loyalty and their business by running a Random Acts of Kindness initiative throughout the summer. The promotion began Monday and Time Warner’s Thank You crew is roaming …

Brunswick bowling facilities have teamed up with Binney & Smith’s Crayola brand to launch the Brunswick/Crayola Birthday Blast. The pair will offer birthday parties for young bowlers at 107 Brunswick facilities. Brunswick will host other events for …

SCHLOTZSKY’S: a chain of sandwich-shop restaurants, closed six of its 35 company operated locations last weekend and may shutter more as it seeks to pare expenses. The Austin-based franchiser said it will eliminate about 20% of its corporate staff, or …