Search Results for: loyalty

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Three outreach efforts strengthen Gold Points Reward Network

Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often

J. Brown Agency has named Tim Dorgan CEO. He will continue to work from the Chicago office that he has headed since January 2003 when he joined the agency. The position took effect last Friday. In addition, Vince Weiner has been promoted to president. …

Melissa Payner-Gregor, president of Bluefly Inc., will assume the additional title of CEO at the New York-based online fashion retailer. Tim Dorgan has been named CEO of the J. Brown Agency and Vince Weiner was promoted to president of the company’s Stamford, CT office. MKTG Services, Newtown, PA, has appointed John Ahern as senior account executive of alternative media.

Hershey Foods Corp. will go ahead with its September launch of SmartZone nutrition bars after a Massachusetts judge ruled last week that competitor Abbott Laboratories can’t block the new brand. ZonePerfect Nutrition Co., a division of Abbott, sought to …

New direct marketing products and services

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …

BeNOW, the Wakefield, MA-based database marketing services provider, appointed Ned McMullen to senior vice president of sales. McMullen will lead sales

BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …