Search Results for: loyalty

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer’s transactions and loyalty data will be stored on a single …

Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services. P.I.M.G.’s marketing …

MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …

Technology with applications for point-of-purchase teleservices promotions and transaction payments via cell phones has been developed for grocery and

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the