Revenues increased by 56% to $86.2 million at Webloyalty.com Inc. in 2004, up from $55.4 million in the previous year. The Norwalk, CT-based loyalty marketing agency represents 1.4 million online members participating in five subscription-based programs.
The agency said its programs create new revenue streams for its clients by offering discounts, cash rebates, extended warranties and other types of benefits.
Webloyalty has more than 75 clients including Lillian Vernon, Time-Life and Redcats USA the publisher of such catalogs brands as Chadwick’s, Lane Bryant and Brylane Home.
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