Search Results for: loyalty

  • Best Foot Forward

    The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

  • Yahoo Searches Skies With Boeing

    Yahoo has entered into a multi-year agreement to provide search and paid search ads for inflight satellite Internet service Connexion by Boeing

  • Case History: Proflowers.com Markets to the Heart

    Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right?

    Well, yes. But Proflowers.com couldn’t always connect those two dots to predict who would buy gifts on other occasions. But now it can.

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  • Nutraceutical Firm Starts DM Campaign

    HEE Corp. a nutraceutical firm based in Hutchinson, KS, is preparing to roll out its first direct mail, e-mail and direct response TV campaign. The campaign is designed to promote newly launched products to reach new customers, increase customer loyalty and generate direct response sales.

  • Marriott Foots Honeymooners’ Tab

    Marriott International, Inc.’s guest loyalty program, Marriott Rewards, is offering a new incentive by offering to pick up honeymoon costs for couples who book their wedding reception at a participating Marriott or Renaissance hotel on a Friday or …

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  • Harrah’s Taps Caesars’ Loyalty Members

    Harrah’s Entertainment plans to merge its 30 million loyalty club members with Caesars 28 million Connection Club members, creating a mega-database of faithful consumers who often spend without abandon in the hopes of hitting the big jackpot. In a …

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  • Chrysler, Ford Jump on Employee Pricing Promos

    For the Big Three automakers, it’s monkey see, monkey do with employee incentives pricing promotions. The Chrysler Group and Ford Motor Co. both launched their own versions of “employee discount” sales incentives this month in hopes to catch some of …

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  • Abanco Launches Gift and Loyalty Program for Merchants

    Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and …

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  • Forging Relationships with Hispanics and African Americans: Yankelovich Study

    There is a shift underway among Hispanic and African American consumers as a result of an evolution in family, brand loyalty and language communications within these communities. Within both groups, there has been a decline in brand loyalty and an …

  • Affiliate Program Success Or Failure Starts Here

    There are thousands of Programs, each one vying for the support and loyalty of Affiliates. If at any time an Affiliate is unhappy with your Program they will quite simply walk away, welcomed with open arms by your competitors.