Search Results for: loyalty

  • Argent Mortgage Offers DM Services Online to Brokers

    Argent Mortgage Co., a wholesale mortgage lender located in Irvine, CA, has introduced an online lead generation services program targeting independent mortgage brokers.

  • Huggies Puts $10 Million Into Building E-Relationships With Moms

    Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …

    Tagged in:
  • Marketing in the Online

    A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

  • A Broad Palette

    Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,

  • More Than Just a New Name

    The latest incarnation of Carlson Hotels Worldwide’s loyalty program features more than a name change. Yes, it’s now part of Goldpoints Plus, parent firm

  • Gimme an A–for Advocacy!

    You’ve marketed, advertised, and promoted the heck out of your wares. Yet your sales are disappointing. Is there any marketing technique left to try? Absolutely, asserts MIT marketing professor Glen Urban

  • Rite Aid Signs 1.2 Million Seniors in its Loyalty Program

    Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …

    Tagged in:
  • Best Western, Nickelodeon Team Up With Travel Card Promo

    Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …

  • Citibank First to Offer Reward Program to Account Holders

    Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …

    Tagged in:
  • Restaurants, Retailers Teach English to Hispanic Staffers

    Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …

    Tagged in: