Argent Mortgage Co., a wholesale mortgage lender located in Irvine, CA, has introduced an online lead generation services program targeting independent mortgage brokers. The program is designed for brokers to create customized sweepstakes mailings to build customer loyalty, encourage referrals and generate qualified leads.
Argent’s new online services including post cards, flyers, direct mail and e-mail design are accessible to approved brokers at its Web site argentmortgage.com.
“When we set out to develop Argent marketing tools we wanted to go beyond simply helping brokers produce high-quality marketing pieces,” said Jeff Gillis, executive vice president of operations, in a prepared statement.
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