Search Results For: loyalty
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Data Driven ROI
Beyond Facebook: 3 Innovative Promotions Using Other Platforms
When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.
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Data & Analytics
25 Trendsetters to Watch
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts
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Data & Analytics
Marriott Rewards eNews: 2011 IMA Award Winner
2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.
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Mobile
2010 Monopoly at McDonald’s: 2011 IMA Award Winner
2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version
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Data Driven ROI
Monster.com and Alicia Keys: 2011 IMA Award Winner
Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com
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Data & Analytics
Voice Of Customer Data Worth Collecting And Analyzing Despite Challenges
Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.
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Health Insurance Marketers Ready to Get Social
You’re connected socially online with your college friends, your cousins, your coworkers, maybe even your hairstylist. But are you ready to friend your health insurance provider? Chances are pretty good that they’ll want to be your friend very soon. …
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Email Marketing and Social Media to See Biggest Increases in Spending by Marketers in 2012
According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.
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Acquisition
Seven Rules for Getting Started in Gamification
Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns