Search Results for: loyalty

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That’s right. The telecom giant launched

There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.

American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items …

Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …

AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city’s hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn …

Lake Group Media Inc. has been named list manager by iWon Inc., an
online loyalty marketing firm. Nearly 3 million names are available.

Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.

GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?