Search Results For: loyalty
-
Chief Marketer, Promo Unveil New Web Site, “Top Marketer” Game
We’ve optimized our web site to converge the content strengths of Promo and Chief Marketer, reflecting today’s marketing environment. Check out the new site and register to play “Top Promotional Marketer” and win glory and gift cards!
-
January’s Greatest Hits
Snowed under in January? Now’s a good time to catch up on the Top 10 most widely read articles from January 2012.
-
Data & Analytics
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
-
Barry Kirk
Barry Kirk is the solution vice president – consumer loyalty for Maritz Loyalty Marketing.
-
Engagement
Four Tips for Structuring Employee Incentive Programs
Four tips to help companies structure effective incentive programs.
-
Acquisition
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
-
Mobile
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
-
Social
5 Ways to Activate Your Brand Advocates
Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates
-
Engagement
Can a “Great For You” Food Label Build Loyalty?
Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?