Search Results for: loyalty

All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

Teramedia Corp. has assumed management of BizCirc.com’s postal and
e-mail lists with 6.1 million and 5.9 million names respectively. These
individuals filled out online forms to qualify for controlled
circulation subscriptions.

How can telecom brands keep current customers on the line? Think about products, not just price.

Harris Interactive has hired Michael Lowenstein as VP and senior consultant in its customer loyalty management research practice. The appointment took effect Feb. 6.

In a truly integrated marketing plan, every ingredient plays a vital role. The fact that you can’t directly attribute a sale to every e-mail message doesn’t mean the e-mails aren’t working.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Differentiated service levels are the hallmark of every customer loyalty program under the sun. Reward loyal customers by showering them with perks and prizes. Penalize disloyal customers by withholding special privileges. Simple. Right?

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.