Search Results for: loyalty

For the fourth year in a row, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

Safeway, Inc. has signed up with Major League Baseball’s newest expansion team, the Washington Nationals.

Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

The rich are not like you and me: They have more loyalty program points.

The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.

Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular “green stamps,” which shoppers received when they bought items and later redeemed for toasters and water pitchers.

Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.

U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,