Search Results for: loyalty

Direct marketing veteran Ray Butkus has been appointed as president and chief executive officer at Automated Resources Group LLC, a database marketing, subscription fulfillment and loyalty marketing services firm.

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit. Milberg Weiss itself realized hundreds of millions of dollars in fees, according to court documents….

One will rarely lose friends by picking on a law firm in trouble, but here I must tread carefully. You see, dear readers, my hands are not entirely clean in this matter: During the past two decades I have served as a lead plaintiff in a number of direct marketing-related actions launched by Milberg Weiss. The details of three such suits follow.

Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.

Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site.

Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card

ConAgra Foods is readying a slate of summer promotions that will spur sampling and brand loyalty for a handful of key brands using a range of sports and entertainment sponsorships.

Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

S&H Solutions, the retail loyalty systems provider, has selected Fair Isaac Corp. to furnish marketing analytic technology for its services.

E-Diets.com Inc. has selected MetaResponse Group to manage the
E-Diets.com Paid Membership postal master file. More than 1 million
names are available.