Search Results for: loyalty

Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.

Coca-Cola is once again promoting its ties with the hit show this season by introducing new TV spots and offering special rewards to its loyalty members.

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle

Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.

Macromark Inc. has been appointed list manager for the Penn Foster
School master file. Some 103,814 buyers from the last 12 months are
available.

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

Direct Media Inc. has been appointed to manage Covenant House’s donor
file. Some 621,000 contributors are available, including 311,000 from
the last 12 months.

American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named.