We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.
Top executives regularly invest in marketing to boost their company's bottom line, but too many of them don't actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company's products or services, they often fail to tell stories about how their efforts are critical to improving sales…
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Rebates are the most effective way to drive sales without resorting to permanent price reductions.
Can't fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from…
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Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.
When Herschell Gordon Lewis writes something for Multichannel Merchant and I say to myself, "That's what I've been saying all along," I have to thump my chest. I'm glad Herschell agrees with me in his assessment of Facebook: Major marketers
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.