Search Results for: loyalty

It’s not easy being a marketer these days.

For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.

Rockler Woodworking and Hardware Inc. has launched its first loyalty program.

Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest

Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.

American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.

American Express has revamped its rewards program to create three levels of membership.

JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?