Search Results for: loyalty
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Building on Success, Gather.com Debuts Second Writing Contest
Gather.com, the social site for adults, has launched its second writing competition to find new romance novelists.
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Agencies
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Agencies
JetBlue Uses ‘Simpsons’ Sweeps as Reward
JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown
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Agencies
Loyalty Programs Drive Incremental Sales: Study
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.
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Agencies
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
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Agencies
P&I Postscript
DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year
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Agencies
Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.
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Digital
AOL Gets into Coupon Marketing
AOL will launch an online coupon program that will let users get rebates from selected retailers.
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Here, There and Everywhere
It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not
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Agencies
Top of Wallet
With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The
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