Search Results for: loyalty
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Agencies
Grindhouse rules
It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden
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Agencies
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found.
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Virgin Loyalty Program Tops 150,000
There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.
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Postscript
HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards
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Carlson Marketing Launches Digital Music Rewards
Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.
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Improve Your Mailing List Program
Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.
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Affinion Reports $60 Million Increase in Revenues for Second Quarter
Membership club and insurance direct marketer Affinion Group Inc. reported net revenues of $333.3 million for the second quarter that ended June 30, reflecting a $59.7 million increase compared to the second quarter of 2006. Figures from both years are unaudited.
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Agencies
Shopko Launches Loyalty Program
Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.
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Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
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Rebate Strategies
For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.
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