Search Results for: loyalty
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Agencies
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local
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An Underserved Market
Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.
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Agencies
Louis Ramery Named SVP Of Relationship Marketing At Sears Holdings
Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company’s Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings’ CMO.
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Pathmark, CVS Test Loyalty Rewards Payment Cards
Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets.
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SpiffyBaby Links Loyalty Points to Consumer Reviews
Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write.
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GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.
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Sears Names Agency Veteran to Marketing Post
Sears Holdings Corp. has named Louis Ramery as senior vice president of customer relationship marketing for Sears and Kmart.
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Subway Exec Joins Intercontinental Hotel Group as CMO
InterContinental Hotels Group has appointed former Subway executive Tom Seddon as its news chief marketing officer.
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Agencies
Meet the Broker: Anjali Mehrotra
Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.
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Live From DMA07: InterContinental Makes Over Loyalty Communications
Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.
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