Search Results for: loyalty

FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just

Those 65 and older feel that marketers talk down to them and don’t understand their needs. Baby boomers those born between 1946 and 1964 do not want to

If you want to generate buzz, give people something to talk about. That’s what Lane Bryant is doing with its first-ever viral campaign for the Right Fit

If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there’s a reason. It’s all part of a growing

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Bonnier Corp. has added a 10th master file to its list portfolio. This
regional file consists of more than 9.7 million subscribers to various
publications. Direct mail and the Internet are the sources.

The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.