Search Results for: loyalty

Macy’s has added new blood to lead its loyalty marketing efforts.

The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.

Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.

So why bother? Why go through the headaches of setting up a database marketing system at all?

Innovation and repositioning are enabling brands to remain competitive, according to a new study.

Millard Group Inc. recently assumed management of several files for Ohio
Distinctive Software.

This cultural events and entertainment magazine title targets New York
City parents with children up to age 11. Nearly 40,000 subscribers are
available.

Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …

Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil
Corp.

Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.

Millard Group Inc. has been tapped to manage a list of 1.7 million
CD-ROM software buyers for Ohio Distinctive Software.

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt