Search Results for: loyalty

E-mail marketing resonates strongly with consumers in the Asia Pacific region and is fast becoming one of the key ways to
reach them, according to a new survey from Epsilon
International and Return Path.

World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities

Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth.

Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.

Integrated marketing agency Draftfcb was the big winner at this year’s annual Tempo awards presented by the Chicago Association of Direct Marketers, walking away with 25 of the 113 campaign-related awards presented, including nine first-place trophies.

Draftfcb won top honors Wednesday night at the Chicago Association of Direct Marketing’s annual Tempo Awards.

Consumers who shop through multiple marketing channels tend to spend more money but generally are less loyal customers, according to survey findings released by Opinion Research Corp.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.

Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.