Search Results for: loyalty

The recession is standing marketplaces on their ear. BrainReserve’s recently completed Recession Survey of 1,011 Americans found that from Dec. 2007 to May 2008, 42% of consumers gave up

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing

Commerce Planet Inc. will sell its Legacy Media and , Consumer Loyalty Group, LLC subsidiaries to Superfly Advertising Inc. for $7 million in cash and stock.

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds

Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs

SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends

Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits

Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things – the established players…

Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza