Search Results for: loyalty

Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.

Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report

T.G.I. FRIDAY’S: is extending its members-only free food initiative as part of its Give Me More Stripes guest recognition program. The program, which had a soft launch in April, has more than 350,000 members (Promo P&I, July 9, 2009). Under the …

Omni Hotels has named Tom Santora as its new chief marketing officer and senior vice president of sales, a new position.

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships.