Search Results for: loyalty

Online travel is a treated by consumers as a commodity sector with little loyalty. All strategies tended to be the same: price. Orbitz wanted to break out of the pack

It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

Best In Show Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media) Viral Promotion WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media) FIRST PLACE: Battle of the Bands & The Quest for the …

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

The 2009 winners have been announced – click here for the full list!

Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

The 2010 version of Delta Air Lines

A recent consumer survey conducted by Fiserv Inc., a provider of financial services technologies, notes that four out of five U.S. households with Internet access now use online banking services.

After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program