Search Results for: loyalty

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.

The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.

Tax brands are going after young filers with integrated campaigns

Coupons Inc. brings CPG discounts to the iPhone

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

Nuts and bolts issues like customer satisfaction and retention top marketers’ list of concerns. Worrying about the long tail is a thing of the past.

Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.

Dunkin’ Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking