Search Results for: loyalty

It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.