Search Results for: loyalty

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.

Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here’s some things you can do to bail yourself out