Search Results for: loyalty

MyCokeRewards has more than 12 million members, but to keep them excited about the brand and the loyalty program, Coca-Cola needed a fresh approach to its program

Online travel is a treated by consumers as a commodity sector with little loyalty. All strategies tended to be the same: price. Orbitz wanted to break out of the pack

It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

Best In Show Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media) Viral Promotion WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media) FIRST PLACE: Battle of the Bands & The Quest for the …

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

The 2009 winners have been announced – click here for the full list!

Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

The 2010 version of Delta Air Lines

A recent consumer survey conducted by Fiserv Inc., a provider of financial services technologies, notes that four out of five U.S. households with Internet access now use online banking services.

After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?