Beginning in 2012, the IMA Awards have been combined with the PRO Awards.
View the current PRO Awards site here.
Best In Show
Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media)
Viral Promotion
WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media)
FIRST PLACE: Battle of the Bands & The Quest for the Crystal
SECOND PLACE: DLeeDo
Internet-based Trial Recruitment
WINNER:Jeep Wrangler Unlimited Terrain
FIRST PLACE:True Value: Start Right. Start Here.
SECOND PLACE: 2008 Monopoly at McDonald’s (Also won Best in Show and Winner in New Media)
Internet-based Loyalty Marketing
WINNER: Doritos
FIRST PLACE (tie): Nestlé Very Best Kids
Yahoo! Start Wearing Purple (Also won Second Place in Promotional Web Site)
New Media
WINNER: Pedigree Million Dog Mosaic
FIRST PLACE:America’s Cheer
SECOND PLACE: NFL Affinity
Promotional Web Site
WINNER: Sony Electronics Mission for a Million
FIRST PLACE: Yahoo Start Wearing Purple
SECOND PLACE: WWE SummerSlam
Search Engine Marketing
WINNER: Magnet Migrant Attraction
FIRST PLACE: Microsoft office Live Small Business
SECOND PLACE: Cabela’s Using Search to Drive Offline Traffic
E-mail Marketing
WINNER: Magnet Migrant Attraction
FIRST PLACE: Havaiana’s
SECOND PLACE: Monopoly at McDonald’s
Mobile Marketing
WINNER: Monopoly at McDonald’s
FIRST PLACE: How Sweet the Sound
SECOND PLACE: (tie)Verizon Wireless The Fight for Gotham City
Verizon Wireless Storm Hunt
Network
