Search Results for: loyalty

Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.

On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers

Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing

BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program

The use of coupons increased in 2009, thanks partly to the surge of digital coupons, according to Coupons.com.