Search Results for: loyalty

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

There is a big difference between a marketing database and an operational database. A marketing database supports sophisticated data mining and an operational database does not.

How can marketers use the iPad to engage with customers in new, effective ways? That’s a question occupying many marketing leaders.

Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter

So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

2010 Pro Awards Finalist; Best Multicultural/Ethnic Campaign

Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.

2010 Pro Awards Finalist; Best Loyalty Program

2010 Pro Awards Finalist; Best Loyalty Program

2010 Pro Awards Finalist; Best Loyalty Program