Search Results for: loyalty

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

Auditude released its “Auditude Video Monetization” report, which looked into how content type, length of video stream, ad format and placement affect viewers’ response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.

Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes

A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…

We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

Rebates are the most effective way to drive sales without resorting to permanent price reductions.

Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.

Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.