Search Results for: influencers
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IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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LIST BRIEFS
Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment
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Taking Center Stage
Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers
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Donnelley Marketing Launches Trigger Marketing Tool
Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.
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DIRECT Listline
Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness
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CRM Remedy
Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical
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DIRECT listline
NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than
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Agencies
HP E-mail Reaps $20 Million a Month
Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products
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Book Smarts
Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely
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Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month
Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.