Search Results for: influencers

It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?

Not so fast.

Business-to-business sales are more affected by conversations between executives than any other marketing tool.

E-mail has become the primary method of communication for many business owners. For some, e-mail is the “face” of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader’s attention and drive sales.

Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

Parents get their own social networking site this summer as part of a new push from the Partnership for a Drug-Free America.

There is something strangely familiar but uniquely different about this Ad:Tech. Others have had thousands of attendees, long lines for registration,Casale’s trademark red bags, booth babes, free beer, all fueled by an almost tangible energy where quiet conversation and standing room are in short supply.

(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

Omnicom Group is now officially in the word-of-mouth business.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.