Search Results for: influencers

We’ve all felt the ill effects of spam. Whether it be that feeling in the pit of your stomach after munching down some of that pseudo-meat popular with Hawaiians, or all those emails promising a bigger penis bombarding your inbox, it sucks for the consumer.

The idea behind credit and a credit score is a good one. It means a reduced reliance on cash and a way for consumers to leverage their past behavior. For lenders it means having a tool to help gauge an applicant’s loan worthiness. The credit…

NRL Direct has been appointed to manage the SeaBear Smokehouse catalog
list. More than 47,000 last-24-month buyers who spent an average of $104
are available.

This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant’s site.

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several

There’s a lot more to kids’ marketing today than trying to keep brands relevant, hip and cool. Today’s kids want two additional things from marketers:

Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,