Search Results for: influencers

  • Best Buy Uses Data to Place Products

    FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

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  • EVENT MARKETING = DIRECT MARKETING

    DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings

  • Live From NCDM: Best Buy’s Sales Pivot on a Joystick

    Food staples such as bread and milk are often placed at opposite ends of a supermarket. This requires customers to walk across the store – past a wide range of temptations – to fill their baskets with necessities.

  • Listline e-Newsletter 12/09/05

    Highline Media LLC has named Statlistics to manage the Research Magazine
    list of 93,985 subscribers. Some 88,695 records are available for
    telemarketing and 28,139 e-mail addresses are offered.

  • A Tale of Two Ad:Techs — NY and Shanghai

    Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…

  • Food Marketing Influences Poor Nutrition Choices: Institute of Medicine Study

    Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

  • Influencers Pave Way for Kids’ Attention: Study

    Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

  • Tough Love, BrandParent Style

    Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that

  • The Idea Makers

    WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

  • Revving the World

    For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in