Search Results for: influencers

A quick look at my high school and college transcripts shows that I didn’t exactly embrace academia: As someone once said about an entirely different

Ethnic women will have more than $1 trillion in buying power by 2008, according to a study from Packaged Facts. The 32 million African-American, Hispanic and Asian women in the U.S. have a combined $723 billion in purchasing power. That population will …

It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

There’s a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing

WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers

MeritDirect will assume list management responsibility for the entire Penton Media portfolio. The list properties encompass 1.6 million subscribers within

Fifty-five percent of respondents to a recent study said making marketing more measurable was their greatest challenge for 2004. The study on marketing

Young children are responsible for lots of dollars being spent on food, whether it’s by haranguing their parents in the grocery store to buy them treats or spending their own money. By 2008, children ages four to 12 are expected to be responsible for …

Saatchi & Saatchi has bought retail agency ThompsonMurray to be the centerpiece of an in-store marketing network to launch in the U.S. and Europe. ThompsonMurray handles Wal-Mart campaigns for several packaged goods companies. It becomes the …