Search Results for: influencers
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ICMEDIADIRECT.COM Announces Public Relations Division
The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled a team of industry experts to convey your business goals to customers.
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Valpak Teams With Chrysler to Sell More Cars to Women
Cox Target Media has developed a direct marketing program for some 3,900 auto dealers in the U.S. Chrysler Group. The goal is to sell more cars to the primary audience of CTM’s Valpak franchise: women. The full-line of Valpak products, including the …
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User-Influenced Social Networks in 2006
Social networks have grown in prominence in 2005, and have found a powerful ally and supporter in Yahoo!. The Internet giant began this focus by acquiring the social photo sharing and tagging site Flickr, and followed up by later purchasing the social…
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Casting the Net
In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.
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PROMO Xtra
Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets
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Agencies
Best Buy Uses Data to Place Products
FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range
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Agencies
EVENT MARKETING = DIRECT MARKETING
DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings
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Live From NCDM: Best Buy’s Sales Pivot on a Joystick
Food staples such as bread and milk are often placed at opposite ends of a supermarket. This requires customers to walk across the store – past a wide range of temptations – to fill their baskets with necessities.
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Listline e-Newsletter 12/09/05
Highline Media LLC has named Statlistics to manage the Research Magazine
list of 93,985 subscribers. Some 88,695 records are available for
telemarketing and 28,139 e-mail addresses are offered. -
A Tale of Two Ad:Techs — NY and Shanghai
Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…