Search Results for: influencers

  • ICMEDIADIRECT.COM Announces Public Relations Division

    The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled a team of industry experts to convey your business goals to customers.

  • Valpak Teams With Chrysler to Sell More Cars to Women

    Cox Target Media has developed a direct marketing program for some 3,900 auto dealers in the U.S. Chrysler Group. The goal is to sell more cars to the primary audience of CTM’s Valpak franchise: women. The full-line of Valpak products, including the …

  • User-Influenced Social Networks in 2006

    Social networks have grown in prominence in 2005, and have found a powerful ally and supporter in Yahoo!. The Internet giant began this focus by acquiring the social photo sharing and tagging site Flickr, and followed up by later purchasing the social…

  • Casting the Net

    In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

  • PROMO Xtra

    Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets

  • Best Buy Uses Data to Place Products

    FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

    Tagged in:
  • EVENT MARKETING = DIRECT MARKETING

    DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings

  • Live From NCDM: Best Buy’s Sales Pivot on a Joystick

    Food staples such as bread and milk are often placed at opposite ends of a supermarket. This requires customers to walk across the store – past a wide range of temptations – to fill their baskets with necessities.

  • Listline e-Newsletter 12/09/05

    Highline Media LLC has named Statlistics to manage the Research Magazine
    list of 93,985 subscribers. Some 88,695 records are available for
    telemarketing and 28,139 e-mail addresses are offered.

  • A Tale of Two Ad:Techs — NY and Shanghai

    Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…