Search Results for: influencers

Toyota’s Scion brand unveiled a line of sportswear at a celebrity charity golf invitational last week.

In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The…

In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an…

People may admire celebrities, but they listen to their friends. That’s why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.

Looking for the person who controls the purchase decisions in a family? Ask if the lady of the household is home.

On average, women control or influence 80% of household purchase decisions, said Mary Brown, president of Imago Creative. That includes 92% of packaged goods buys, 57% of consumer electronics purchases, 75% of household finance decisions and 80% of home improvement items

If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet.

Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

In a world with a nearly infinite selection of me-too products, brands must work harder than ever to attract and retain consumers’ and selling partners’ loyalty. Making this situation more complex is that shoppers make seven out of 10 purchase decisions in a split second as they scan store shelves.

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.