Search Results for: influencers

Whatever you do, don’t call direct marketing an industry around DMA president John Greco.

“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.

Reaching teens with marketing messages isn’t easy.

But when it comes to targeting a multicultural audience, marketers should approach with caution and be armed with knowledge.

Teens have a bumpy relationship with brands.

On the one hand, they love them for their appeal and coolness factor. On the other, they will stray when they feel betrayed, abandoned or don’t agree with a company philosophy, a recent study found.

Packaging is particularly vital in writing a press release. A release is no different than any other marketing vehicle. You must draw attention and make a compelling proposition without coming across as overtly salesy.

I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important