Search Results for: influencers

Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.

The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue, according to founder and CEO John Lemp.

Wal-Mart Canada saw good results when it launched an in-store TV network last summer in 60 stores.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.

Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.

(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

As we wrote out our predictions for the upcoming year, one question kept creeping into our mind – “Will this year be a good one?” Saying this company might go public or this vertical might not tells the affect but not…