Search Results for: influencers
-
Role of The Middle Man
A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate…
-
Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
Tagged in: -
Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?
-
Online Consumer Product Reviews Have Big Influence
What customers are saying online about products and services can make or break sales
-
Listline e-Newsletter 1/05
SMD Media Services Inc. now manages this file naming over 1.5 million individuals sourced from direct mail, inserts, the Internet
-
How to Save Newspapers? Radically Restructuring to Dominate the Digital Media Landscape
New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.
-
Google Chrome is the Fastest, But Does it Matter?
Safety tests and market share are nice, but everybody loves a good race.
-
Disney Virtual Parade Goes Viral
A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts
-
Social
Building a Following on Twitter
Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.
-
Is AIG a Tipping Point in this Recession?
The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard