Search Results for: influencers

The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…

Is Facebook getting old? According to a recent survey from Roiworld, an online gaming site, the answer may be “kind of.”

Some sayings work well as beliefs. Take Google’s punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great…

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

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If you’re in San Francisco on July 8th then Social Media Marketing 2010 is the event for you.

Though only 7 percent of brand word-of-mouth conversations happen online, many people point to the Internet as a significant WOM influencer, according to a study from Yahoo! and Keller Fay Group.

If you read last week’s article, you were introduced to two very different startups in the performance marketing space. We nicknamed them brawn versus brains. The former didn’t have the fancy…