Search Results for: influencers

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

According to Knotice, a digital marketing communications company, the iPhone clearly dominates the field when it comes to e-mail opens.

This week marked more than just the second week of the new year. With it came a reason not to fully lament the new year, Affiliate Summit West. It is hard not attend the show, especially in years where the trifecta of events takes…

Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

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If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

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