Search Results for: influencers

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes.

Pairing PR and influencers helps rebuild organic trust in consumers, drive word of
mouth, and even shore up public relations efforts.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence.

The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.