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The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

Rodale’s Prevention En Español introduced a natural health guidebook to the Spanish market in a recent mailing. The magalog promotes El Recetario Herbario, a Spanish-language translation of a well-established Rodale title, The Herbal Drugstore.

For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

Lifestyle Fascination

Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause

Pottery Barn Kid’s latest offspring is a catalog targeting young adults who have outgrown their designer cribs and reached the turbulent teenage years. In another Mail Stream offering, Sprint pushes a large, narrow envelope to catch businesses’ attention.