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  • Promotion leads BRANDING

    For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

  • The Not-So-New Media

    Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

  • Shindigz Celebrates SEO

    Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

  • Mail Stream: A Report on Incoming Direct Mail

    Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

  • Consumers Union Says People Are Unaware of Paid Search Engine Listings

    A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

  • Ford Captures Two Top Cause Marketing Awards

    Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause

  • Mail Stream: A Report on Incoming Direct Mail

    Pottery Barn Kid’s latest offspring is a catalog targeting young adults who have outgrown their designer cribs and reached the turbulent teenage years. In another Mail Stream offering, Sprint pushes a large, narrow envelope to catch businesses’ attention.

  • Consumer Groups Blast H&R Block

    Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

  • Perfect Profile

    When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO