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Promotion leads BRANDING
For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.
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Agencies
The Not-So-New Media
Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to
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Agencies
Shindigz Celebrates SEO
Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier
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Mail Stream: A Report on Incoming Direct Mail
Lifestyle Fascination
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Mail Stream: A Report on Incoming Direct Mail
Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.
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Consumers Union Says People Are Unaware of Paid Search Engine Listings
A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the
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Ford Captures Two Top Cause Marketing Awards
Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause
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Mail Stream: A Report on Incoming Direct Mail
Pottery Barn Kid’s latest offspring is a catalog targeting young adults who have outgrown their designer cribs and reached the turbulent teenage years. In another Mail Stream offering, Sprint pushes a large, narrow envelope to catch businesses’ attention.
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Agencies
Consumer Groups Blast H&R Block
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Perfect Profile
When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO