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Consumers Union Says People Are Unaware of Paid Search Engine Listings
A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the
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Ford Captures Two Top Cause Marketing Awards
Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause
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Mail Stream: A Report on Incoming Direct Mail
Pottery Barn Kid’s latest offspring is a catalog targeting young adults who have outgrown their designer cribs and reached the turbulent teenage years. In another Mail Stream offering, Sprint pushes a large, narrow envelope to catch businesses’ attention.
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Agencies
Consumer Groups Blast H&R Block
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Perfect Profile
When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO
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Agencies
Nectar Feeds Sainsbury’s Segmentation Efforts
Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,
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H&R Block Accused of Using Taxpayer Info
Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market
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Agencies
BORN AGAIN
Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing
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Digital
Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
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Live from Gartner CRM Summit 2003: Nectar Feeds Sainsbury’s Segmentation Efforts
Two years ago, Sainsbury