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The average American consumed the equivalent of 558 cans of carbonated soft drinks in 2004. That’s slightly over 1.5 12-ounce cans per person, per day

In his 1906 novel The Jungle, Upton Sinclair portrayed the underbelly of the American food chain of the time. In addition to becoming a best-seller, this

ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

McDonald’s Corp. will soon add Shrek and other popular movie characters to its menu as part of a two-year marketing partnership with DreamWorks Animation. The non-exclusive agreement, announced last week, includes tie-ins with two movies a year …

Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster

People Magazine this week launches an expanded version of its People Live Tour that brings entertainment memorabilia to Wal-Mart parking lots. The tour, now in its fourth year, will hit 30 Wal-Mart Supercenters over 15 weeks, starting July 28. …

Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.

DM2 has been named list manager for all of Watt Publishing’s14
publications covering the agriculture, food processing and woodworking
markets.

Anyone who takes joy in seeing a direct marketer tear his hair out should ask said DMer to evaluate the effectiveness of traditionally untrackable media channels