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As a direct marketer and a newlywed, I was shoved from the Knot to The Nest immediately after my wedding date. I found it presumptuous on their part. The Knot/The Nest also seems to use some other not so nice tactics

According to Return Path, not only is Google’s contextual ad program not adversely affecting advertisers, Gmail address holders respond better than subscribers to other services.

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As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

An as-yet little-noticed aspect of Google

An as-yet little-noticed aspect of Google

Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.

On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…

The first-ever Grand Prix for promotions was presented at the Cannes International Advertising Festival today to Crispin, Porter + Bogusky for a viral-marketing campaign for Volkswagen of America.