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Digital
Google to Sharpen Product Search for Holiday Sales: Analyst
Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.
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Yahoo, AOL Show off E-Mail Makeovers
Yahoo made its beta version of a new version of Yahoo Mail available to the general public. It resembles Microsoft’s Outlook e-mail client with its use of reading panes and a preview window. The new Yahoo Mail uses an AJAX…
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Video Primer Part 1
It almost embarrasses me to join the fray of people covering the world of online video. Admittedly, though, the world of online video has begun to take shape, and quite a bit has unfolded within the past week. This week’s news…
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Video Primer Part 2
The world of online video includes a number of facets – from content for sites, as content for download, to ads that can appear on content and ads that appear before and/or after other video content. When most people say video…
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Email
Spamhaus to Blacklisted Marketer: Come and Get Us
The Spamhaus Project is thumbing its nose at an e-mail marketer who won a court judgment in Illinois of $11.7 million against the UK-based anti-spam blacklisting group.
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Agencies
Boom Times Ahead for Electronic Content: Forecast Study
In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.
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Agencies
Social Networks: or, How to Win on Friendster and Influence People
Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri
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Agencies
DM Spending to Reach $194 Million in 2010: Forecast
Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.
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YouTube Slaps Facebook
YouTube’s latest addition will be seen as a slap in the Facebook. This is because YouTube has added a group called “Colleges on YouTube” to its list of user Groups. The page touts the new group as a place where students can…
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Agencies
Bazaarvoice Gets the Word Out
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”