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The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…

Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”

RMI Direct Marketing recently assumed management of lists owned by the
Veterans of Foreign Wars of the U.S. More than 1.4 million names from
the last 12 months are available on its nonmember donor file.

Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.

– Learn How You Can Incorporate RSS In Your Marketing
– Discover How Affiliates Can Use RSS To Generate Revenue
– Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program

Motorola, Inc. has tapped Heinz executive Kenneth C. “Casey” Keller, Jr. as executive VP and CMO, effective Oct. 23.

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest