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  • A Look into the World of Payday Loans

    You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

  • Promising Start: Five Must-Have New Year’s Resolutions for E-mail Marketers

    When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

  • Make It Easy and They Will Come: Perfecting the RSS User Experience

    If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

  • DiGuido Keeps Busy with Charity Work

    Since losing his job as CEO of e-mail service provider Epsilon Interactive, Al DiGuido has apparently kept himself busy doing charity work through the organization he started in 2004: Al’s Angels.

  • Catalogers Say Books are Still Primary Sales Drivers: DMA

    While traditional catalogers are no longer the e-commerce naysayers they were in the late nineties, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

  • Vintage Maneuver: Winery Turns to Podcasting to Reach Younger Audience

    CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience

  • Oxygen Taps Social Networking for Bad Girls Campaign

    The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

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  • Web Watch 2.0

    SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

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  • ShopWiki Lets Shoppers Get to Know Elmo

    The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

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  • Making Waves

    In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…