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Marketing professionals can get so caught up in the latest media, technologies, and metrics that they overlook the basics of persuasion. Regardless of whether you’re trying to persuade someone to invest millions in your company, buy a widget, or go out for a drink after work, for you to succeed, says communications expert Nicholas Boothman, you must make the person think three things

The school foods reform movement sweeping across the country has reached the nation’s capital. A new bipartisan bill was introduced yesterday that calls on the U.S. Agriculture Department to update its nutrition standards for foods sold on school grounds.

On Monday, Claria (formerly known as the adware company Gator) released the beta version of its PersonalWeb, which will be an Internet tracking application that uses behavioral targeting to deliver relevant ads and content to…

Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

On Monday, the Yahoo! Publisher Network sent an e-mail to its publishers about updates to its terms and conditions. Compared to the prior version of the terms and conditions to the Yahoo! Publisher Network beta program, there…

Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and…

Coursing through the carpeted hallways of the Hilton NYC convention center, thousands of people from every demographic were either entering or exiting the various lecture halls. This was not to say that the traffic at the booths was…

Cabela’s Targets Spring Turkey Hunters Cabela’s, the multichannel hunting and fishing outfitter, mailed a specialty catalog targeting wild turkey hunters. Entitled Spring Turkey 2006, the book offers all the essentials for a successful hunt, with …

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.