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If Apple’s iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.

As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

When unlicensed videos appear on a big online video site, the word “lawsuit” usually comes to mind. But in the case of the BBC and Google Video, the ending looks to be a lot happier, and a lot less legally sticky.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

You are cordially invited to attend the Advario Developers and Partners Summit, January 13th through the 15th, 2007 in Santa Barbara California and via the World Wide Web. This summit is being held for publishers, developers…

Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

(Magilla Marketing)—Fewer than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.