Search Results for: feed

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

Reading Herschell Gordon Lewis’ Curmudgeon-at-Large column on the blog craze (March), two recent news items came to mind. One was a widely circulated news story about how the U.S. population is so sleep-deprived. The other was an op-ed piece in Advertising Age pointing out how Americans are spending more time than ever watching television.

Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…

The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

With Yahoo! and Google reporting strong financial results last week, with Ask.com gaining U.S. market share and Microsoft responding by poaching its CEO, search has been much in the news lately. One of the first panels at Ad:Tech San Francisco featured four search marketing leaders and thinkers opining on a host of questions relating to “The Future of Search”.

With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they’re out of the house.

Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here’s an update on the progress of that effort.

Think Partnership, a provider of online and offline marketing and ad services, has signed a letter of intent to acquire IceRocket, the blog search engine founded by billionaire entrepreneur Mark Cuban. The deal is expected to close within two months, on financial terms that were not disclosed.

Zabar’s Prepares for Passover and Easter In anticipation of the upcoming religious holidays Passover and Easter, New York City’s famous gourmet retailer Zabar’s sent an email providing a sample of the food it offers to complement these observances. …